Key Roles: Account Manager, Social Media Director
Industries: Food/Restuarant, Hospitality, Automotive, Pharmaceuticals
Across four agency roles, Hibu, Albright Ideas, GWL Advertising, and Bayard Advertising, I managed organic and paid social campaigns for client portfolios ranging from 50+ small businesses to enterprise accounts. At Bayard, I owned SMB and enterprise client relationships, led cross-functional teams on media planning, and identified cross-sell opportunities that grew account profitability. At Hibu, I managed social strategy for more than 50 small business clients simultaneously. Across these roles, I built the account management, media planning, and client communication skills that now anchor my current work in destination marketing.
The Dixie Cafe — YouTube Series
Senior Social Media Manager, Albright Ideas
Senior Social Media Manager, Albright Ideas
The Dixie Cafe, a Central Arkansas comfort-food restaurant chain, wanted to build brand awareness and deepen customer connection by pulling back the curtain on how its dishes are made. I developed and edited a YouTube series showing the behind-the-scenes process behind The Dixie Cafe's signature Southern dishes — from prep to plate — giving viewers an inside look at the craft behind the comfort food. Result: the series generated 120,000+ views and drove a 20% increase in brand awareness for the client.
