Key Roles: Director of Digital Content
Industries: Tourism/Destination Marketing, Hospitality
At the Little Rock Convention & Visitors Bureau, I lead content and social strategy across paid and organic channels, translating destination marketing goals into content, video, and campaign work that drives measurable audience growth.
Results
Instagram +39% · Email +52% · LinkedIn +23%
Threads +19% · YouTube +12% · Facebook +8%
Results
Instagram +39% · Email +52% · LinkedIn +23%
Threads +19% · YouTube +12% · Facebook +8%
I built and manage a network of 15-20 local influencers through Sprout Influencer Marketing, running creator campaigns for signature events like Juneteenth in da Rock, and I also manage out-of-state influencer campaigns to expand the destination's reach beyond the local market. I maintain relationships with tourism partners and local businesses to expand our reach and create authentic, community-driven promotion for the destination.
In State Influencer work
Out of State influencer work
Photo Curation
Photos used in promotion/marketing of Destination
Video Samples to promote destination
