Key Roles: Social Media Specialist
Objective:
Develop the social media presence of Hendrix College to engage current and potential students
Hendrix College needed a stronger, more strategic presence across social platforms to support institutional visibility and student recruitment. I developed and executed a social media strategy grounded in competitive analysis, benchmarking, and audience identification, and built a student social media ambassador program in partnership with the Office of Admission, recruiting, mentoring, and overseeing a team of student contributors. I also supported organic and paid social campaigns tied directly to recruiting goals.
Result: Grew audience engagement by 20% and built a repeatable content pipeline that outlasted my time in the role. Increased application submissions by 40%
Led social media marketing efforts, organically increasing the college's social audience by 20% through strategic posting and content management.
Collaborated with the Admission Office on recruiting-related organic and paid social media campaigns.
Initiated and advised a student social media ambassador team, increasing student awareness by 5%. @HDXSTUDENTS
